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Cover Story from The Niche Report - May 2012
"Many Mortgage Professionals Think Marketing is Optional. It's Not! Find out why…. In Touch Today is the Right Partner to Help Grow Your Business.
Did you know that over 71% of all Real Estate and Mortgage transactions are generated by repeat and referral business? According to Gwen Buehler, Marketing Manager at In Touch Today, "the biggest mistake mortgage professionals make is thinking that customers will remember their name after they close on their loan. Mortgage professionals must always remind customers of their services, and their ongoing commitment to the customer's success. Not only does this keep their name in front of their past clients, it also continues the relationship the mortgage professional worked so hard to establish. The best way to ensure past clients remember, refer and become repeat business is by keeping in touch frequently with content that the customer will find useful."
In Touch Today, a 12-year old mortgage marketing company, has put together a range of direct mail, email, and social media products that mortgage professionals can use to keep in touch with their clients, prospects and referral sources. The Niche Report sat down with the team at In Touch Today for an in-depth Question and Answer session about why marketing for mortgage professionals really is not optional.
What does In Touch Today provide?
In Touch Today provides marketing solutions for mortgage professionals. We know mortgage professionals have to stay in front of their clients on a frequent basis. We also know that mortgage professionals have limited time and budget to market. Therefore, all of our solutions center around three key principals: (1) they have to provide valuable content to our mortgage professionals' customers on a frequent basis; (2) they have to take very little of our customers' time; and (3) they have to be affordable.
Many of our successful clients like to send their customers monthly postcards or newsletters. Every month we produce a brand new Recipe postcard, Home Tips postcard and Lender for Life postcard, and three brand new newsletters with fresh, industry specific content. Our goal with each marketing piece is to provide information that people will find valuable enough to keep.
What makes In Touch Today different from other mortgage marketing companies?
In addition to the unbeatable customer service, marketing education and product selection we provide, we also make it a top priority to stay educated about industry news that affects our clients. When new loan programs become available, or when interest rates drop, we are quick to respond by creating marketing products to keep our clients in front of their clients FIRST with important industry information. Time is of the essence in this competitive mortgage industry - we are a firm believer that "If you aren't keeping in touch with your clients, someone else absolutely is." What also sets us apart from other marketing companies is our extensive library of marketing materials. There are over 1,000 pages of content rich marketing products and reports available to our clients. For over 10 years, In Touch Today has been creating high value content for mortgage professionals.
What is the most effective marketing product at In Touch Today?
Before we reveal the most popular product, it is important to understand that the most effective marketing product is ANYTHING that is sent consistently to your database. As long as you are sending something, ideally each month, your marketing will in fact be effective. The most effective marketing product is our Recipe postcard. Love them or hate them, this marketing piece has been used by our most successful clients in the mortgage industry for 12 years. Consider this email we received recently from one of our clients "I have used your Recipe postcards since the founding of your company. Fabulous results. People call who used me for their loan 10+ years ago and still get my cards and love them." Remember, you don't have to use Recipe Postcards! We have over 3,000 products to choose from to build the perfect marketing plan including both print and digital marketing products. We are also excited to soon be offering social media campaigns with full support. That way, the right blend of digital and print marketing can be combined for a successful, engaging, and stimulating campaign.
Who is your typical customer?
Simple, every mortgage professional who wants to grow their business. Whether a mortgage professional has been in the business for 30 years, just starting out, part of a small office, or a team member at a large mortgage company, they are a perfect candidate to grow their business working with In Touch Today.
Do you have marketing solutions for mortgage professionals on a tight budget?
Absolutely! We have monthly marketing products available for as little as $35 per month that will contact every single person you know - past clients, prospects and even referral sources. Our Digital Newsletter and Mortgage Matters products are a great way to start marketing to your databases(s) immediately. Direct mail isn't as expensive as you might think either. Did you know you can send out a campaign of 100 postcards, personalize, addressed and mailed for you for under $100? Try to think of marketing as an investment rather than an expense. We realize everyone is on a budget, and that is why we have products to fit every financial situation. Think about it this way too - if you close just one loan from the digital newsletter you send out, or postcard you mail, your commission from that loan will likely cover an entire year of your marketing campaign - probably more!The beauty of how In Touch Today is set up, is that you have complete control to choose the perfect marketing product that best fits your business goals, your reputation and your budget. And we will help you figure out exactly what that product is!
Is In Touch Today offering anything special for The Niche Report readers today?
We sure are! We would like to offer The Niche Report readers 50% off select Greeting Cards! Stock up on Thank You cards, Happy Birthday cards, Holiday and Thank You for the Referral cards. Contact us today to redeem your deal, and get the details. Just mention this article when you call us.
Where can readers get more information about your company?
Call us at 1-800-433-3755 - we would love to hear from you! We pride ourselves in making sure you talk to a real person when you call us during regular business hours. Visit our website at www.intouchtoday.com to browse our product selection, read special reports all about marketing, and learn about our many different products and packages. And feel free to email us at email@example.com anytime!